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Sales Tip: Proposals are Leverage!

sales tips video Oct 22, 2022
Ralph Cerullo discussing how proposals can be leveraged.

Sales Tip: Remember that proposals are leverage! As a currency in the sales cycle, it must be traded for something of value such as time and attention. Don't throw away the one thing you have to barter with in the situation. proposals contain your time, effort, knowledge, and the one thing they want to see the most...Your price!

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