In a recent interview with Solo Biz Hacker, Ralph Cerullo, a seasoned sales and leadership expert at Sales Debut, shared valuable insights into overcoming challenges in the sales field. Emphasizing a ...

A down economy presents unique challenges for businesses, especially when it comes to selling. Consumer confidence is low, budgets are tightened, and decision-making becomes more conservative. However...

Selling to CEOs requires a unique approach compared to selling to other decision-makers within an organization. CEOs are high-level executives with a clear focus on strategic vision, long-term growth,...

In today's world, buyers are more informed, empowered, and selective than ever before. With the internet offering a wealth of resources at their fingertips, savvy buyers can research products, compare...

In the world of sales, the concept of "value" is often discussed but not always fully understood. Many think value simply equates to the price or a set of features in a product or service. However, va...

In the dynamic world of sales, success often hinges on the ability to build and maintain strong networks. In an era where relationships matter as much as the quality of the product or service, masteri...

Cold calling is a powerful and often underutilized sales technique that can help businesses generate leads, close deals, and drive revenue. However, effective cold calling requires a well-thought-o...

Don’t go hungry from a weak pipeline!

By Ralph Cerullo

You may have heard people say that they never cold call by phone or in person, and they don’t send emails or reach out on LinkedIn. They ...